Issue link: https://www.ascpskindeepdigital.com/i/1539961
72 ASCP Skin Deep Autumn 2025 UNDERSTANDING THE CLIENT LANDSCAPE Today's laser treatment clients represent a sophisticated demographic with clear preferences and expectations. Women comprise 85–88 percent of the clientele, with the 35–54 age group dominating with 52 percent of treatments, followed by younger adults aged 18–34 (26 percent) and clients over age 55 (21 percent). Notably, participation by men is growing steadily, now representing 12–15 percent of clients, seeking services such as hair removal, skin rejuvenation, and body contouring. 7 Client loyalty drives the industry's success, with 65–80 percent of revenue generated from repeat customers. This retention rate has prompted 60–85 percent of clinics to implement membership or subscription models, creating predictable revenue streams while fostering long-term relationships. Digital booking systems now facilitate approximately 70 percent of appointments, refl ecting clients' preference for convenient, accessible scheduling. 8 COMPREHENSIVE TREATMENT GUIDANCE Pretreatment Excellence Gwen Howard, a licensed esthetician since 2009 and laser technician since 2012 at Medical Aesthetics LLC in Evergreen, Colorado, shares the fundamental importance of proper preparation. "Lasers have become a popular choice in skin care, especially for those seeking to enhance their skin's appearance and overall well- being," Howard says. "It's crucial for providers to understand their clients' skin, lifestyle, and Fitzpatrick type to provide accurate advice and prepare patients for heat-based services." Howard stresses that not all clients are suitable candidates for laser treatments, making a thorough assessment essential. "Providers must set standards for pretreatment, posttreatment, and maintenance protocols," she says. This comprehensive approach ensures optimal outcomes while minimizing risks associated with heat-based procedures. The classifi cation of lasers that are Class II machines requiring medical supervision or delegation varies by state, making proper certifi cation and insurance coverage essential considerations for any practice off ering these services. Howard also recommends estheticians seek appropriate accreditation and verify insurance requirements before implementing laser treatments in their establishments. "The true art of laser work lies in knowing when to act, when to wait, and how to guide each client through a process that is as safe as it is transformative." —Sandra Oulmas, founder of Oulmas Paris Aesthetics