ASCP Skin Deep

AUTUMN 2025

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Protection. Education. Connection. There's an app for that at ascpskincare.com/app 57 10 Ways to Maximize Client Engagement An engaged customer is a satisfied customer by Crystal Ngozi Ochemba Better, Best" method. These methods allow you to offer three package options and explain that the top tier option is ideal but show you are flexible by also presenting the other two options. Personalizing packages helps the client feel included and know that you have options for everyone! 3 Bundle Services. Bundling services is an easy way to save your client money and increase your average client sales ticket by catering to the services they already like. Bundling is also a way to promote your less popular services and encourage your clients to try them. For example, consider bundling your most popular facial offering with a brow tint or a hand and arm massage. 4 Give Referral Discounts. Implementing a referral program gives your current clients the opportunity to spread the good news about you and your company. It also enhances your client loyalty because clients enjoy the incentives you offer for referring their friends and family. Lastly, a good referral program provides an incentive for both the client and the referral they are bringing to your business. GETTY IMAGES 10 WAYS IN THE HIGHLY COMPETITIVE ESTHETICS INDUSTRY, your customer's happiness and engagement are vital to the success and expansion of your business. This article explores 10 cutting-edge ways to achieve maximum client engagement in your practice. Through these practices, you can create an atmosphere of appreciation and connection that not only helps draw in new customers but also helps retain existing clients. 1 Create Seasonal Promotions. Creating promotions that are themed and timely is a great way to customize your marketing. You can also create promotions that correspond with specific events. Holidays and special occasions such as back-to-school season, end-of-year festivities, or even the celebration of the upcoming season are all reasons to create fun and exciting promotions your clients will want to participate in. Additionally, be sure to create cohesive marketing materials such as social media posts, email marketing, text blasts, and signage. 2 Personalize Packages. A great way to maximize client engagement is to personalize your package offers. The consultation and skin analysis are the perfect time to show your clients what you have to offer. It's always a good idea to present your package offerings using the "Power of Three" or the "Good,

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