Issue link: https://www.ascpskindeepdigital.com/i/325995
34 ASCP Skin Deep July/August 2014 Makeup Extras Bring some color into your skin care services by Susanne Schmaling Are you using makeup services to increase your bottom line? Makeup advice and application can be valuable add-ons to every facial treatment or facial waxing service you perform. You're probably thinking, "But I tell my clients not to wear makeup for 24 hours after a treatment!" I know most estheticians do this, and I also know many clients ignore the advice and put their makeup back on as soon as they get home. The true reason we tell clients not to reapply their makeup after a facial is because we don't know what they use for makeup. It's likely to be a drugstore or department store product. It may be old and not hygienically packaged. And the client has been putting her fingers or lips on it every day for months. No wonder this makeup will undo some of the good work of your skin care treatment. With professional makeup formulations, these problems are avoided. High-quality makeup can be used to support clients' skin care goals, not just to cover up problems. Here are some other things to think about: How many potential clients avoid treatments because their work schedules or social life don't allow for 24 hours without makeup? How many of your clients would love to walk out your door after a facial wearing great makeup instead of a bare face? Let's think outside the box and identify how we can support our clients with makeup advice and services more frequently. The bottom line is if you apply makeup after a treatment, it must be formulated to support and protect the skin. ascp and you: finer points $ 20 OFF your membership For each qualifying new member you refer to one of our associations (ABMP, ASCP, or AHP), you receive $20 credit toward your next membership renewal! It's that easy! Be sure your colleague mentions your name to receive credit. NO COUPON NECESSARY. NO EXPIRATION DATE. Referring colleagues saves you money! (Tell them how much you truly like your benefits!) 800-789-0411 Massage Therapists, Reiki Masters, Rolfers, Bodyworkers … Estheticians, Skin Experts, Makeup Artists, Waxing Technicians … Hairstylists, Barbers, Nail Professionals, Colorists … www.insuringstyle.com www.ascpskincare.com www.abmp.com