Issue link: https://www.ascpskindeepdigital.com/i/1539961
Protection. Education. Connection. There's an app for that at ascpskincare.com/app 59 5 Host Giveaways. Hosting contests for your clientele is a great way to maximize client satisfaction while bringing in new clients. Ideas include a drawing/giveaway to promote clients leaving a review on Google. You can also host a drawing/giveaway for clients to win prizes if they post and tag your business on social media. The options are endless. Just get creative. 6 Increase Social Media Engagement. Increasing your social media engagement will enhance client engagement—on and offline. Posting often is a perfect way to promote your business, but it also helps to engage when someone comments on your posts or DMs you from an Instagram Story. 7 Use Micro-Influencers. A micro- influencer is someone who has fewer than 100,000 followers but still has a lot of influence. Using a micro-influencer is a great way to drive client engagement and promote new business. The quickest way to implement this strategy is to encourage user-generated content by getting your current clients to post videos and personal testimonials on their pages and tag you. The easy part is that you likely already have a micro- influencer in your current client base who would be thrilled to be a part of this initiative. 8 Limited-Time Offers. Limited-time offers such as flash sales are a great way to engage and excite your clients by giving the products and services they need at a great price. Time-sensitive promotions encourage your clients and potential clients to act quickly rather than postpone their decision. This will lead to increased leads and sales. 9 Incorporate Milestones. Every client wants to feel special. Celebrating milestones such as birthdays or client anniversaries helps them feel appreciated. Plus, client appreciation events encourage clients to refer their friends and bring them to the event. During the event, you can gift your current clients something unique and offer new clients and referrals a special discount for shopping or booking with you that day. 10 Monitor and Adapt. Lastly, like with all strategies, it's always good to "rinse and repeat." After implementing some of the strategies listed here, analyze the data, including client retention, client acquisition, and sales numbers. Use this information to learn how you can continue to improve these initiatives in the future. GETTY IMAGES 10 WAYS