ASCP Skin Deep

AUTUMN 2025

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Protection. Education. Connection. There's an app for that at ascpskincare.com/app 83 cover permanent makeup or paramedical tattooing services. Associated Skin Care Professionals (ASCP) offers Advanced Esthetics Insurance that includes coverage for various pigment procedures. Read the entire insurance policy so you have a full understanding of what is and isn't covered. Additionally, you should understand the required releases your clients need to fill out. Make sure to read the releases yourself, including all the fine print. INCREASE YOUR INCOME Adding permanent makeup or paramedical tattooing services to your spa menu can significantly increase your income potential and marketability. According to Fortune Business Insights, "The global permanent makeup market was valued at $152.4 million in 2024. The market is projected to grow from $162.9 million in 2025 to $277.8 million by 2032." 1 These services can appeal to an array of clients, and some even have the potential to be covered by health insurance. According to a 2021 study, eyebrow techniques are the most in-demand service. In the study, about 86 percent of respondents practiced in the US—the chart on this page shows the average prices respondents charged for these services. 2 Touch-up services are typically required to achieve optimal results. These services are usually much cheaper than the initial session and done in less time. Project your future income by establishing an initial session price and a touch-up price so your business plan can be accurate. TYPES OF SERVICES Many permanent makeup artists try to offer at least one style of eyebrow service on their menu. Eyebrows are the most in-demand service, but not every style or technique is appropriate for every client. Microblading is a technique where the artist uses a handheld tool that lightly cuts into the skin while depositing ink. This type of permanent makeup would not be suitable for someone with mature or oily skin and could cause scarring if performed incorrectly. Other contraindications like pregnancy, diabetes, and high blood pressure should also be considered. Powder brows is a style that uses a machine with a needle cartridge. Depending on the desired saturation level and the client's skin type, the needle cartridge can consist of one or several needles in various Service Offered Average Cost Burn/scar camouflage/repigmentation $352 Cheek blush $167 Eyebrows $526 Eyeliner $494 Eye shadow $389 Full lip color $580 Lip liner $422 Nipple/areola pigmentation $558 Scalp tattooing $1,131 Tattoo lightening/removal $193 GETTY IMAGES

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