Issue link: https://www.ascpskindeepdigital.com/i/1537409
76 ASCP Skin Deep Summer 2025 IN today's saturated skin care market, clients are bombarded with choices— from trendy TikTok serums to drugstore aisles lined with affordable "promises." As estheticians, one of the most common challenges we face, whether our clients ask directly or not, is answering the question, "Why should I buy this from you when I can get something cheaper at the store or online?" This is your guide to understanding the science behind professional- grade skin care. When you recognize how these products are formulated, developed, and delivered with clinical precision, you step beyond surface care and into targeted treatments that correct and elevate skin health at the cellular level. With this knowledge, you can confidently use and recommend solutions rooted in science, turning your expertise into real, measurable results that are clinically grounded, not commercially driven. Your expertise transforms guesswork into measurable skin health in a world full of empty mass- market promises. And you can use that knowledge to educate your clients on why they should be buying from you. Without a clear distinction between professional-grade skin care and mass-produced or unregulated DIY products, you risk undermining your results, reputation, and clients' long- term trust. Let's explore what sets professional-grade skin care apart and how mastering this knowledge positions you as a true leader in your craft. FORMULATION: A HIGHER STANDARD OF CRAFTSMANSHIP Professional-grade skin care isn't just skin care with a prettier label or a higher price tag. It begins with formulation KEY POINT Professional-grade products are formulated, developed, and delivered with clinical precision. Understanding this science helps you step beyond surface care and into targeted treatments for your clients. Precision, Potency, Performance What makes a skin care product truly professional grade by Marianne Talkovski