Issue link: https://www.ascpskindeepdigital.com/i/1537409
Protection. Education. Connection. There's an app for that at ascpskincare.com/app 75 answer to a question during the meeting, share the answer to that question as soon as you can. Consider extending an open invitation to the legislator and/or their staff to visit your business. Make sure the legislator knows you are available to answer any future questions and provide your contact information. They may never have heard of esthetics before speaking to you; seeing what estheticians do in person could do wonders for your cause. EMAILS Be short and sweet! Don't inundate an elected official with facts and figures. Include a short, 1–2-page handout if you want to provide information to back up your case. If you're sending your initial ask, don't write them an email that's so long they won't have time to read it. Excessively long emails are more likely to wind up in the trash. If a large group from your business or organization is sending the same email, take a few minutes to make yours personal rather than copying and pasting. Personalizing your message helps it resonate, just like a conversation. Bonus tip: It helps to copy other staff on emails. Many legislators get too many emails to read or answer them all. Copying their staff increases your chance of receiving a response. Get Started Now! Feeling inspired? ASCP members, you already have advocacy at your fingertips. Check out the ASCP Legislative Toolkit that comes with your membership at ascpskincare.com/ legislative-toolkit. USE YOUR VOICE While advocacy may seem intimidating, it can be a fun and rewarding way for you to engage with your profession and connect with your peers. If you feel intimidated or daunted by the prospect of jumping into advocacy, remember: your voice and your vote are important. Elected officials are in their roles as servants of the public. They want and need to hear the voices of their constituents so they can better serve you. So do them, yourselves, and your profession a favor, and make your voice heard!