Issue link: https://www.ascpskindeepdigital.com/i/1514075
Get coverage for your equipment on- and off-site! More at ascpskincare.com/bpp 59 COMMUNICATE FROM THE START As soon as the client discloses a disability when booking a treatment, they should be asked what accessibility points are crucial for them to be comfortable, since accessibility is often subjective. It's less evident than a ramp or an elevator. Instead, it may be curbside pickup or visual consults. It may be performing an eyebrow wax with the client in their wheelchair. A flexible attitude could determine whether the client will come back or whether they will leave, offended or disappointed at the lack of accommodation. "Communication is the most important aspect of developing a personable and long- lasting relationship with patrons," Wick says. "It's common sense that the longer the client is retained in any business, the more money they will spend in that business. This is true in the beauty industry, and not many beauty or wellness businesses speak to consumers with disabilities, even though their beauty dollar spends the same. The beauty industry has ignored the conversation regarding accessibility, even though it is a law and is a conversation that has been long overdue. Because the conversation around inclusion in the beauty industry is ignored, potential clients are ignored. Their money