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of the desk or come around so clients
using wheelchairs don't feel like they
are unwelcome at your business.
• Online—While not a physical space
in your spa, websites are certainly a
good place to show your willingness to
accommodate all clients. Your website
should offer an audio version for vision-
impaired clients. The same can be said
about written materials, handouts, and
forms you use in the spa.
Help Clients Advocate for Themselves
Wick believes it is ultimately the client's
responsibility to advocate for themself.
They need to be able to effectively
communicate what they need regarding
accessibility, as they know what their
body is capable of. The client can and
should tell the esthetician or front desk
receptionist what they need to become a
loyal customer.
THE TAKEAWAY
Like Wick, you should operate your
business with a willingness to make
accommodations for all customers who
seek treatments from your spa. Most
estheticians go into the profession because
they want to instill confidence in clients
and make them feel beautiful. Hopefully,
these tips inspire you to examine your
offerings and space layout to see if there
are any missing pieces in the accessibility
puzzle you need to improve upon.
Note
1. ADA National Network, "Opening Doors to Everyone,"
accessed December 2023, adata.org/factsheet/opening-
doors-everyone.
