Exclusive member benefit: Get the ASCP SkinPro app at ascpskincare.com/skinpro 59
services she uses and tries to steer people
toward brands that are more mindful of
their marketing.
TOWARD AN EMPOWERED FUTURE
While the pro-aging movement is
driven by both beauty professionals and
consumers, skin care professionals are
the ones who hold the power. Encourage
your clients to view their skin with love
and kindness rather than shame and
hate. It's also important to remember to
embrace concepts that align with your
values and business. You can find infinite
value in your career when you view it as a
way to help people age the way they want,
instead of a way to provide treatments
that fix problems.
"If you find beauty in aging, speak
about it—loudly!" Varela says. "Your
passion will resonate with those who need
to hear it."
Notes
1. Carole Haber, "Anti-Aging Medicine: The History:
Life Extension and History: The Continual Search
for the Fountain of Youth," Journal of Gerontology
59, no. 6 (June 2004): 515–22, academic.oup.com/
biomedgerontology/article/59/6/B515/662071.
2. Haber, "Anti-Aging Medicine: The History:
Life Extension and History: The Continual
Search for the Fountain of Youth."
3. Yale News, "Thinking Positively About Aging Extends
Life More than Exercise and Not Smoking," July 29, 2002,
news.yale.edu/2002/07/29/thinking-positively-about-
aging-extends-life-more-exercise-and-not-smoking.
4. Julie Ober Allen et al., "Experiences of Everyday
Ageism and the Health of Older US Adults," JAMA
Network Open 5, no. 6 (June 2022), jamanetwork.
com/journals/jamanetworkopen/fullarticle/2793359.
