Issue link: https://www.ascpskindeepdigital.com/i/1507658
Exclusive member benefit: Get the ASCP SkinPro app at ascpskincare.com/skinpro 39 BEYOND TREATMENT Fall into Relaxation Revamp your spa menu for the new season by Lauren Snow FALL IS A GREAT TIME for estheticians to tap into the best qualities the season has to o er. Your clients will be looking forward to traditional seasonal comfort, and your spa can be another place they nd refuge. By revamping your service menu with fall specials, you're o ering your clients a unique opportunity to treat themselves to luxurious experiences that cater to their senses but also e ectively address their skin care needs. This is a tricky time though; you must act quickly because it won't be long until winter weather brings the hustle and bustle of the holidays to the forefront of your clients' minds, shifting their thinking from self-indulgence to gift giving and holiday prep. EMBRACE FALL COZINESS Selecting the right fall treatments is crucial for success. While you don't need to o er every treatment you've ever seen advertised for fall, it's important to o er something you know your clients will nd appealing. Think about how you can emphasize the sensory aspect, playing o the season's themes of warmth and comfort with rich aromas and potent ingredients. A word of caution: Before adding any treatment to your menu, make sure you understand potential contraindications and always discuss allergies with your clients. The Perks of Pumpkin When you think of fall, pumpkin might be the rst ingredient that comes to mind. It's no accident that the pumpkin spice latte (or #PSL, if you're all in) is synonymous with fall. But pumpkin is more than just iconic during this season—it's also an incredibly e ective enzyme that breaks up dead skin cells to o er gentle exfoliation. And it's rich in beta-carotene, a vitamin A derivative that enhances the exfoliation process. Pumpkin contains other helpful antioxidants like vitamin C and zinc, which can further improve skin health. Clients will delight in pumpkin during this time of the year because of its seasonal exclusivity, and most of the professional products on the market will have a pumpkin scent. This exfoliation can be an excellent marketing tool to reel in people who haven't been in all summer but are ready to return more regularly.