Issue link: https://www.ascpskindeepdigital.com/i/1507658
Exclusive member benefit: Get the ASCP SkinPro app at ascpskincare.com/skinpro 41 BEYOND TREATMENT Sugar and Spice and Everything Nice Body treatments can be the star of the show for your fall menu too. As the summer air grows crisper and cooler and heaters begin to turn on, your clients' skin can start to feel dry and dehydrated. A body treatment that features sugar as the mechanical exfoliant—and fragrant spices like cardamom, cinnamon, clove, or vanilla—could o er an incredibly rejuvenating experience for your client. You could then nish the treatment with cranberry seed oil, which soothes and hydrates the skin. The Charm of Chocolate Cocoa enzymes are another seasonal highlight that tap into the senses and aid the skin. Derived from the seeds of the cacao plant (the same plant that gives us chocolate), cocoa enzymes contain natural exfoliating properties that help promote smoother, brighter skin. They are also rich in antioxidants (the same is true for the chocolate we eat!), which helps with oxidative stress caused by free radicals. Plus, the sweet cocoa scent will make your clients feel like they indulged in a decadent dessert for their skin. CREATE A SENSORY EXPERIENCE Sight: Soft Lighting LED candles can transform even the most clinical spa into a relaxed and inviting retreat. If you can, forego the uorescent lights in your treatment room and use di used, dimmed, or low lighting. Also, remember to adequately cover your client's eyes if you use a mag lamp during this service. Scent: Sweet Aromas Warm, comforting scents like vanilla, cinnamon, or spiced orange can transport your client from the chaos of their day to tranquil bliss. If the client is OK with it, you can di use essential oils to help them feel enveloped in the experience. Touch: Textiles and Towels Whether it's plush towels, blankets, or luxurious linens, rich textures are a win in the treatment room. A heated spa wrap or a soft hair wrap can go a long way. Your physical touch is also essential to the success of any sensory experience; you vary the pressure and provide movements that relax your client. Sound: Serene Melodies Consider playing instrumental music, calming nature sounds, or a playlist curated to the service. To avoid distracting background noises, it's helpful to layer sound barriers like white noise machines, fans, trickling fountains, and spa music to reduce and prevent interruption. (No matter what music you choose to play, make sure you're following music performance licenses to avoid violating copyright laws.) Taste: Tea and Treats Complement the experience by o ering your clients a posttreatment herbal tea with cinnamon, chamomile, or apple infusions. To impress your guests, you could also provide a wrapped piece of chocolate or a small baked good from a local baker at checkout. MAKE THE MOST OF MARKETING Words Matter Create a compelling description of the service you're o ering and use words that appeal to the senses. Words like "indulgent" and "warmth" are highly e ective in fall marketing campaigns for the emotions they elicit. Limited Time Only Make sure your clients know your fall services are limited-time o ers to create a sense of urgency and excitement. If they know they can't get this service all the time, it will prompt them to book and rebook while it's available. Don't forget to use a call to action like "book now" or "schedule today" in your marketing materials. EXTEND THE EXPERIENCE BEYOND THE TREATMENT ROOM Fall-scented candles, plush blankets, cozy robes, hydrating lotions, exfoliating body scrubs, and seasonal essential oils can transform your retail area and continue the sensory connection well beyond the treatment room. FALL IN LOVE WITH FALL Clients seek unique experiences. Memorable moments allow clients to slip away, even brie y. It does take practice, but if you can create this for your clients through the seasonal services you o er, it will keep them coming back. Fall treatments in particular can provide a quick revenue boost, drive increased bookings, and enhance retail sales before you head into the holidays.