Issue link: https://www.ascpskindeepdigital.com/i/97199
Seaweed Collagen Masks Mask Marvels 8 Formulas Collagen Crystal Face & Eye Masks Collagen Facial & Eye Wraps 8 Formulas 11 Formulas 4. keep updating Your Site Gold Collagen Crystal Masks 3 Formulas Alginate Peel OFF Powder Masks ���If you don���t have a website, it���s like you don���t exist,��� says Dee Jackson of Mississippi. ���As a client, when I was looking for a skin care professional, those who had websites were able to give an impression of who they were. Those who didn���t ended up on the bottom of my list.��� A website isn���t just for helping new clients discover you. It also allows your existing clients to easily check your business hours, location, menu of services, prices, and anything else they want to know about you. Online scheduling is also expected by an increasing number of spa clients these days. Finally, a website encourages clients to contact you via email, which is often preferred by more introverted clients, and helps you to gather email addresses for future marketing efforts. For ASCP members, there is no excuse to not have a professional website, since free hosting, prewritten content, and ready-to-go design templates all come included with your membership. The ASCP Website Builder is extremely easy to use and requires no previous web design knowledge. Find it in the Members section at www.ascpskincare.com. 6 Formulas Once you have your website up and running, either through the ASCP Website Builder or another host, remember that it is your first impression to potential clients. Search for other estheticians or spas in your area and compare the impressions their websites give you. Many in my area had badly organized content, poor-quality graphics, or obviously outdated information such as a seasonal or limited-time offer from many months in the past. This makes an esthetician look like he or she doesn���t care. Always look like the professional you are. Make sure your site is easily found, clean, modern, and easy to navigate. Keep it updated by posting current specials, regular tips, and articles about skin care. This shows you are aware of current practices and trends. Keeping your content fresh will also make your website more attractive to search engines. (For more information about search engines, read ���Optimizing Your Website,��� ASCP Skin Deep, January/ February 2012, page 27���the digital edition can be found at http://skindeep.idigitaledition.com.) 5. reach out to the Community Order toll free by phone 888-388-7546 Order online at www.skincarefun.com Order by email info@skincarefun.com No Minimum Private Label Available The worst thing an esthetician can do is stay in the spa. Get out! Volunteer. Take a class or teach one. Set up a booth at a community event. Wherever you go, make it clear who you are and what you do. Always be prepared to answer questions and hand out business cards. Send out postcards, have coupons for referrals, and network, network, network. Vistaprint. com is a wonderful source for marketing items for small business owners, especially ones just getting off the ground