ASCP Skin Deep

January/February 2013

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ascp and you: member news News for ASCP Members Domestic Abuse: Spas Can Make a Difference In the wake of October���s tragic shooting at Azana Salon & Spa in Wisconsin, domestic abuse is a topic on the minds of many estheticians. You can help by learning the signs of domestic abuse. Just as you guide your clients to see a medical professional if potential skin cancer or other health concerns arise, taking the appropriate action in a suspected case of abuse can be lifesaving. Women or men in any type of relationship can be the victims of abuse, which may or may not include physical violence or leave physical traces. The signs below do not necessarily mean abuse, but may be an indicator���especially if the person shows more than one of these signs. ��� Multiple bruises in different stages of healing. ��� Signs that hair has been torn or pulled out. ��� Frequent injuries, especially with unusual explanations given. ��� obility difficulties due to soreness from unseen injuries. M ��� solation from friends, family, and/or public life in general (abusers I often manipulate victims away from careers, hobbies, or studies outside of the home). ��� Low self-esteem. ��� elf-blame or unrealistic guilt. (���It���s my fault. I shouldn���t make him mad.���) S ��� artner always accompanies client to appointments or waits outside. P ��� Client shows fear of partner or insecurity about partner���s actions. ��� Partner dictates the frequency or scheduling of client���s spa visits. ��� artner will not allow client to change hair color or style, or client has P unusual level of anxiety about partner���s opinion of such changes. ��� Partner is controlling or excessively jealous. If someone you know is being abused, keep any information she shares with you absolutely confidential���her life may be at stake. Believe her; victims are often convinced that they themselves are at fault, and expressions of disbelief from others will make it even harder for a victim to seek help. Don���t try to act as a counselor or attempt to fix things, as this is likely to increase the danger for both the victim and yourself, and, with clients, is certainly outside your scope of practice as a skin care professional. Guide her to qualified personnel at a local domestic abuse agency. If you don���t know of a local agency, the National Domestic Violence Hotline (800-799-SAFE) can help. These agencies are trained to counsel victims and, when necessary, assist them to escape from an unsafe home environment. Finally, if you would like training and materials for your spa to increase awareness of domestic abuse and resources available for victims, visit www.cutitout.org, a nationwide program that mobilizes spa and salon professionals against abuse. Free Images in the ASCP Photo Library Is it time to redesign your service menu or other marketing materials? The ASCP Photo Library has more than 150 spa and esthetician images, available in both high resolution (for printed materials) and low resolution (for websites). All images in the photo library are free for member use and can be downloaded by logging in at www.ascpskincare.com. Click on ���Marketing��� for this and other marketing resources, including the Client Newsletter Generator, customizable brochures, the ASCP Website Builder, and more. Get connected to your peers @ www.skincareprofessionals.com 37

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