Issue link: https://www.ascpskindeepdigital.com/i/97199
While estheticians in many areas are thriving, and may even have to turn down clients, others struggle and can���t figure out why. the biggest mistake is not marketing at all, but every business can benefit from making sure it is putting forward the best image possible. So when you���ve put your 2013 plan together, take a closer look at it and focus on making these 10 marketing moves. 1. devise an overall Strategy Don���t get complacent and expect that clients will simply come to you. If you live in a competitive area, you need a strategy to get your message out. Think about your city, your clients, your potential clients, what they need, and what they want. If you don���t know exactly what you intend to do with your practice, how can you effectively market it? 2. Create a Marketing Plan Marketing costs money, but it���s money well spent. If you spend $200 and gain a few new clients from it, you will soon recoup that cost. While most small business owners understand the need to spend money on advertising, a common mistake is to do so without an organized marketing plan. It���s important to organize your marketing efforts so you know exactly where your money is going and which marketing methods are proving to be the most effective for you. If you don���t know anything about marketing, the first place to start is by reading the Successful Business Handbook, provided as part of your Associated Skin Care Professionals (ASCP) membership. Chapter 5 covers all the basics of building your marketing plan. Access it online by logging in to the Members section of www.ascpskincare.com and looking under Publications in the left sidebar. Next, there are great books you can find at your library or bookstore. Small Business Marketing for Dummies by Barbara Findlay Schenck (For Dummies, 2005) is a good overview on methods and marketing techniques. Marketing Your Services: For People Who Hate to Sell by Rick Crandall (McGraw-Hill, 2002) is also excellent. 3. develop a Website A surprising number of estheticians see no need for a website or haven���t gotten around to creating one. In today���s world, a website is absolutely essential for any business. Like it or not, a website gives you authority and makes you look far more professional and successful than those who don���t have one. Get connected to your peers @ www.skincareprofessionals.com 23