Issue link: https://www.ascpskindeepdigital.com/i/1537409
Protection. Education. Connection. There's an app for that at ascpskincare.com/app 53 4 5 7 6 Cross-Promotional Opportunities. If your practice offers complementary services such as facials and massages, have your team shadow one another and exchange treatments. This allows them to gain valuable insights into the other services offered and to curate recommendations for their clients. Client Feedback Sessions. Encourage team members to seek and discuss client feedback on a regular basis. Sharing feedback with your team also assists in learning how to better serve your clients. Use of Technology. Training your team to leverage technology will also help enhance personalization in your business. Most booking applications allow for note-taking on each client file. Encourage your team to use these notes to personalize and enhance the client experience. Important details such as skin type, skin concerns, allergies, and past services are helpful to ensure a pleasant client experience. Continuous Education. Keeping your team updated with ongoing education empowers your staff to implement personalization with better knowledge of skin science and how products work. It also keeps your team inspired to implement new ideas they see in classes or workshops. (Check out ASCP's On-Demand Video Library at ascpskincare.com for 24-7 education.) 8 9 10 Team Meetings for Idea Sharing. Hold daily team meetings to share new ideas and ways to personalize. You never know what fresh ideas will pop up. This creates an open environment where employees feel safe to share their experiences without judgment. Networking Opportunities. Invite your team to attend industry conferences and trade shows. Being around industry peers can offer them new insights and new suggestions for customization. Continuous Improvement. Build a culture that encourages employees to constantly look for ways to optimize personalization. You can do this by scheduling training updates and encouraging self- study via social media, courses, and reading. GETTY IMAGES When you train your team with the right tools and information, you help them deliver a unique experience that sets your business apart. 10 WAYS