Issue link: https://www.ascpskindeepdigital.com/i/1537409
Protection. Education. Connection. There's an app for that at ascpskincare.com/app 49 BEYOND TREATMENT STEP 3: EMBRACE IN-PERSON MARKETING Yes, social media is amazing, but don't sleep on old-fashioned, in-person marketing. Drop off your business cards at local boutiques or coff ee shops, attend community networking events, or off er mini pop-up services at a market or fair. When potential new clients meet you face-to-face, it builds familiarity and trust. This trust is what turns a curious newcomer into a loyal, long-term client. STEP 4: NARROW YOUR NICHE If your business feels stuck, it might be a sign to get more specifi c about who you serve. Trying to be everything to everyone often leads to burnout and inconsistent results. It can also lead to product waste if your backbar is too extensive. Take a step back and ask yourself: Who are my favorite clients? What problems do I love solving? Maybe it's acne treatments or holistic skin care—whatever it is, leaning into that niche helps position you as an expert and naturally attract the right clients (the ones who make you love what you do!). IT'S TIME TO GET UNSTUCK Feeling stuck doesn't mean you're failing. It's just a sign you're ready for the next chapter. By reconnecting with your "why," collaborating with other service providers, embracing in-person marketing, and narrowing your niche, you'll create momentum and fall back in love with your business. And don't forget, imperfect action is still action. You don't need to have everything fi gured out before you make a move. Taking that fi rst step—even if it's messy—can open up opportunities you never expected. Trust yourself, take action, and watch your business grow. You got this! GETTY IMAGES If your business feels stuck, it might be a sign to get more specific about who you serve. Trying to be everything to everyone often leads to burnout.