Protection. Education. Connection. There's an app for that at ascpskincare.com/app 83
STOCKSY
Additionally, professional products
benefit from expert customization and
clinical oversight, ensuring clients
receive the right ingredients at the
right strengths and combinations. This
prevents costly mistakes and potential
skin damage that often occur with self-
selected drugstore products. In contrast,
drugstore skin care often requires layering
several products to match the results
of one professional formula, leading to confusion,
product overload, and inconsistent results.
PROFESSIONAL ACCOUNTABILITY
AND EDUCATION
You offer more than just a product. You provide a true
partnership in your client's skin journey. Professional
brands invest in your expertise by providing advanced
training in ingredient knowledge, understanding
contraindications and safety, customizing treatments
for unique skin types and conditions, and mastering
strategic ingredient pairing. While clients may not
recognize it initially, you are the key differentiator
between a hopeful purchase and a meaningful, lasting
skin solution. "When a trained esthetician is involved,
clients get helpful education and personalized
recommendations, ensuring the products they use
provide the best outcome for their skin," Pergar says.
Here are a few ways to discuss professional
brands and products with your clients:
• "Professional products are crafted with higher
standards, higher concentrations, and higher
performance."
• "You're investing in results, not just marketing."
• "With professional care, you have a customized
plan—no guesswork or wasted money."
When you educate your clients this way, you
strengthen trust and demonstrate that investing in
their skin health means investing in you, their skin
expert. Clients don't remember what you sold them as
much as they remember how you changed their skin.
FINAL THOUGHTS: PROFESSIONAL PRIDE
Choosing professional skin care means standing
for integrity, results, and expertise. It's not just
what you use—it's a reflection of your commitment
to excellence. When a client asks, "Is there really
a difference?" smile confidently and stand firmly
in your expertise. You are not simply offering a
product. You are providing a solution, a strategic
approach, and a long-term partnership to
achieve their healthiest, most radiant skin.
Notes
1. Veronica Levy, cosmeticsbusiness.com, "Are Beauty Labels Lying
to You? Misleading Marketing of Ingredient Dosages Are on the
Rise," February 24, 2025, cosmeticsbusiness.com/misleading-
marketing-dosages-of-ingredients-in-beauty-products.
2. John C. Murray et al., "A Topical Antioxidant Solution Containing
Vitamins C and E Stabilized by Ferulic Acid Provides Protection for
Human Skin Against Damage Caused by Ultraviolet Irradiation,"
Journal of the American Academy of Dermatology 59, no. 3, (September
2008): 418–25, jaad.org/article/S0190-9622(08)00541-0/abstract.
3. Pipeline Medical, "The Ultimate Guide to Medical Grade Skincare:
Why Your Skin Deserves Better than Retail," February 4, 2025,
pipelinemedical.com/blog/allergan-skincare-products-medical-
grade-skin-care; Bravia Dermatology, "The Skincare Dilemma:
Investing in Medical Grade vs. OTC—Is It Worth It? " February 15,
2024, braviaderm.com/Blog/Post/3404/The-Skincare-Dilemma-
Investing-in-Medical-Grade-vs-OTC-Is-It-Worth-It.
4. Devyani Nalla, trulyinto.com, "Encapsulation Technology:
Revolutionizing Active Ingredients in Skincare," December 19,
2024, trulyinto.com/blogs/news/encapsulation-technology-
revolutionizing-active-ingredients-in-skincare.
5. Maranke I. Koster, "Making an Epidermis," Annals of the
New York Academy of Sciences 1170, no. 1, (July 2009):
7–10, doi.org/10.1111/j.1749-6632.2009.04363.x.
6. A Packaging Group, "Why Airless Treatment Pump Bottles
Are Becoming Essential for High-Quality Skincare Packaging
Solutions," accessed May 2025, apackaginggroup.com/blogs/
news/why-airless-treatment-pump-bottles-are-becoming-
essential-for-high-quality-skincare-packaging-solutions.
