Issue link: https://www.ascpskindeepdigital.com/i/1537409
Protection. Education. Connection. There's an app for that at ascpskincare.com/app 51 1 2 3 10 Ways to Train Your Team for Customized Services by Crystal Ngozi Ochemba IMPLEMENTING PERSONALIZATION in your practice is necessary to create meaningful connections with clients. Additionally, this personalization helps streamline your operations and create consistency with your brand. When you train your team with the right tools and information, you help them deliver a unique experience that sets your business apart. A personalized approach to your business also empowers your employees to take ownership of their interactions with clients. It gives them a sense of pride, knowing their work is also making an impact. Let's discuss 10 ways to help you train your team on how to implement personalization. Personalized Service Protocols. Establish a clear and concise guide on how your team can customize their protocols and services to fi t each client's needs and preferences. The guide should contain required protocols and an outline of how to customize to diff erent skin needs. This ensures consistency in delivering personalized experiences across the team. For example, if a client books a Signature Facial but has dry skin, create a protocol to allow for a change in the cleanser or mask for added hydration. Hands-On Training with Products. Provide hands-on training for all products, especially when launching something new. Allow each team member to have a free trial so they can take it home and try the product before launching it on your client base. Before launch, have another meeting for the team to share their experiences and any tips and tricks on how to implement the product. Customized Product Sampling. Train your team on how to use sampling to sell more retail. If your practitioner sees that a client could benefi t from adding a new product to their at- home routine, encourage them to sample it fi rst. Establish a protocol for the professional to call or text the client after a few days to gather feedback and to ask if they would like to purchase a full-size product. This sampling method is also great for new product launches. GETTY IMAGES 10 WAYS