ASCP Skin Deep

SUMMER 2025

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Protection. Education. Connection. There's an app for that at ascpskincare.com/app 15 CONTRIBUTORS LYDIA SARFATI Lydia Sarfati is an international industry leader with over 46 years of experience as a spa owner, consultant, CIDESCO diploma holder, and esthetician. She is the founder and CEO of RepĂȘchage, the first company to bring seaweed- based skin care treatments to the US market, and the president of CIDESCO Section USA. Named 2023 "Most Influential Spa Leader" by American Spa Magazine, Lydia is the author of Success at Your Fingertips: How to Succeed in the Skin Care Business and The RepĂȘchage Book of Skincare Science & Protocols. She is also a contributing author to textbooks such as The Milady Standard Esthetics: Fundamentals, 12th edition, and Oncology Esthetics. repechage.com HEIDI HOLLEY With over 23 years in the beauty industry, Heidi Holley is the founder of Sapphire Spa, which she launched 13 years ago. As a mentor and coach, Heidi helps beauty professionals identify their dream clients and master organic marketing strategies to attract them with confidence. Her expertise bridges the gap between passion and profitability, empowering beauty entrepreneurs to build thriving businesses. sapphirespa.info LAURA PURYEAR Hailing from North Carolina, Laura Puryear brings with her more than 10 years of lobbying and advocacy experience as the government relations director for ASCP. Laura has been nationally recognized for her lobbying work and brings that experience with her to ASCP to advocate for the skin care community. When she's not testifying in legislative committees and board meetings, Laura loves to cook, bake, and develop recipes. She also enjoys hiking with her dog, Hootie, and swimming. You can often find her with her nose in a book (fantasy and sci-fi, usually). gr@ascpskincare.com ELLA CRESSMAN Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient enthusiast, ASCP Skin Deep columnist, and cohost on the ASCP Esty Talk podcast. ellacress.com MARIANNE TALKOVSKI Marianne Talkovski, a dual-licensed esthetician and acupuncturist with over a decade of experience, blends Eastern and Western practices for a holistic approach to healthy aging. Voted Dermascope's favorite dual-licensed practitioner in 2023, this owner of Project Gorgeous in Indianapolis offers services in cosmetic acupuncture, organic skin care, and stress relief. With a background in international business and functional diagnostic nutrition and as a skin care educator for more than 13 years, Marianne empowers people to embrace their natural beauty from the inside out. mariannetalkovski.com CRYSTAL NGOZI OCHEMBA Crystal Ngozi Ochemba is a dynamic speaker, beauty business coach, and licensed esthetician with a love for teaching. With a combined 10 years of experience in the beauty industry and business marketing, Crystal helps beauty professionals scale their businesses and achieve profitability through her signature "Business Glow Up Strategy Sessions." These sessions provide tailored strategies to elevate your esthetics business, covering key topics like client attraction, brand building, and financial strategies while offering insights and opportunities for personal development and networking. Crystal has spoken at several events, including IECSC and Premiere shows. crystalngozibeauty.com

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