Issue link: https://www.ascpskindeepdigital.com/i/1533707
50 ASCP Skin Deep Spring 2025 1 2 3 10 Ways to Use Tech in Your Spa by Crystal Ngozi Ochemba THE TECHNOLOGY AVAILABLE for the esthetics industry is evolving at a rapid rate. Practitioners now have the capability to employ tools that go beyond simply providing services by creating a customized experience for each client. In this article, we'll look at 10 ways to use technology in your practice. As we explore these innovative solutions, you'll learn how to not only improve your processes but also enhance the overall client experience by making every client feel like they're valued and respected in your care. Personalized Skin Analysis Software. Since the explosion of artificial intelligence (AI), tech companies have released software programs that enhance your skin analysis process. This software can also personalize skin care and treatment plan recommendations and recognize common skin concerns. Read more about this in "From Tech to Touch," ASCP Skin Deep, Winter 2025, page 54. Client Management Systems. Implementing a customer management system (CRM) can assist in streamlining business operations. An effective CRM can help track client purchases, treatment history, feedback, and internal notes, which are great to reference with return clients. Virtual Consultations. Since the COVID-19 pandemic, there has been an increase in the usage of video conferencing platforms— such as Google Meet and Zoom. Using this technology to conduct virtual client consultations will also assist in expanding your target market and help clients from the comfort of their homes. GETTY IMAGES 10 WAYS