ASCP Skin Deep

SPRING 2025

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Protection. Education. Connection. There's an app for that at ascpskincare.com/app 51 4 5 7 6 Mobile Apps. There are many existing mobile apps—such as ClinicSense, Mindbody, and PocketSuite (all discount partners of ASCP)—that allow your clients to book appointments and assist in streamlining the client experience and operations. Most appointment apps also send out appointment reminders and allow the client to manage their appointment, adding a self-serve and automated component to your business essentials and freeing up more of your time for other business operations. If you have the resources, you might consider developing your own app that's unique to your business and tailored to your brand. Social Media. You can use social media as a way to engage with your clients by sharing targeted content and campaigns with your audience. You might already be familiar with the value of social media, but don't be afraid to branch out. Each social media platform attracts a unique user base, so you can diversify your potential clientele by expanding across various platforms. There are also apps available to assist in automating content sharing. 8 9 10 Chatbots. AI-driven chatbots can assist clients by answering common questions. Integrating chatbots on your website and social media platforms can provide instant support to potential and current customers while freeing up your time. Interactive Quizzes. Try adding interactive quizzes to your website or social media to enhance client engagement and education. Using these quizzes will also educate your clients and guide them toward recommended products or services on your website. Educational Content. Use technology to empower your clients with knowledge about their skin. Offer videos on your website in the form of aftercare instructions, skin care routine recommendations, and general skin health information to enhance the client experience long after they leave the treatment room. Reviews and Feedback. Gather in-depth client feedback to make sure you can customize services based on preferences and prior experiences to achieve greater customer satisfaction. Send out a survey after each service to expedite feedback while it's fresh in your client's mind. Automated and Scheduled Marketing. Use marketing automation tools to effortlessly deliver tailored messages and targeted offers based on client engagement. This unique touch will help clients feel seen and create greater loyalty. PEXELS

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