Issue link: https://www.ascpskindeepdigital.com/i/1533707
Protection. Education. Connection. There's an app for that at ascpskincare.com/app 13 M y skin is not happy with me right now," I said to my esthetician as I lay down for a facial a few months ago. I was emerging from a nasty cold where I admittedly didn't wash my face as often as I should have. It was also blisteringly cold outside with harsh winds that ruptured my skin barrier. My skin was having a fi eld day. She laughed, sharing my post-cold woes, and then simply said, "Let's just start over." I often forget that's a possibility— wipe the slate clean and start anew. Instead of fi nding new ways to incorporate the never- ending trends out there, it's sometimes better to restart with just the basics. There's absolutely nothing wrong with going back to the trusty face wash that saw me through my last breakout or the moisturizer with no fragrance or frills. This issue of ASCP Skin Deep reimagines the essentials of skin care and your business. Stop piling it all on and give yourself a moment to revisit JEN ANDERSON the reasons you got into this industry in the fi rst place. On page 64, revisit the fundamentals of facial cleansing so you can improve your clients' experiences in the treatment room and at home between sessions. Then, turn to page 70 to take a second look at popular products and how some people are reinventing their uses "off -label." If you're ready to build a strong foundation in your career, look no further than the story of Bree Mesquit, a successful brand owner, wax educator, and the 2025 ASCP Esty of the Year. Allow her story of strength (page 54) to inspire you in any step of your journey. Finally, revisit your school days in "Cosmetic Chemistry 101" (page 31) to brush up on your knowledge of product formulation. Of course, don't forget to register for the ASCP Spring Education Summit that shares this issue's theme (more info on page 19). In the prudent words of my esthetician: Let's just start over. Eminence Organics Daily Defense Tinted SPF "This lightweight SPF is my spring staple; a few swipes after my morning cleanse and I'm good to go for the day! And if I need more coverage, I'll mix in just a touch of foundation—works like a charm." eminenceorganics.com Circadia Micro-Exfoliating Honey Cleanser "This recently released cleanser changed me for the better. It smells lovely and foams well, and the exfoliating beeswax beads are gentle yet eff ective." circadia.com Vanicream Daily Facial Moisturizer "A one-time recommendation from an esthetician was all it took for this to become my everyday moisturizer. I especially love putting this on at night before bed and waking up to smooth, hydrated skin." vanicream.com Just the Basics Erica Buehler, ASCP digital marketing manager, is chronically online. When she's not fi elding your comments on ASCP's social media, she's consumed by a world of endless skin care marketing. She's the expert on what's a quickly fading trend and what's an essential part of the skin care zeitgeist. Here are a few of those essentials: FROM THE EDITOR Jen Anderson, Editor janderson@ascpskincare.com @ editedbyjen ascpskincare.com facebook.com/ascpskincare @ ascpskincare "