Issue link: https://www.ascpskindeepdigital.com/i/1531085
54 ASCP Skin Deep Winter 2025 THE SKIN CARE INDUSTRY, which was valued at approximately $190 billion globally in 2024, is undergoing significant changes due to the integration of artificial intelligence (AI). 1 The days of a "one-size-fits- all" approach to skin care are over, and as the beauty industry evolves to accommodate the demands of today's knowledgeable consumers, so do the options available on the market. Today's consumers are looking for more tailored solutions, a trend that has sparked a growing demand for hyper- personalization across industries. This shift is driven by a combination of factors: Consumers are more knowledgeable than ever, with Gen Z and millennial consumers prioritizing unique, customized experiences across all industries; tech advancements in AI and augmented reality (AR) are empowering estheticians, and a crowded marketplace pushes professionals to differentiate themselves; and well-informed clients who want unique, data-backed solutions gravitate toward customized products and treatments formulated with their lifestyle and genetics in mind, and they're willing to invest in professionals who can deliver. From Tech The rise of hyper-personalized skin care in the treatment room by Dasha Saian Marchese to Touch KEY POINT • As technology continues to advance skin care, clients are looking for more personalized skin care treatments and estheticians who can provide it. DRY