Issue link: https://www.ascpskindeepdigital.com/i/1526870
BUSINESS IMPACT AND EMERGING TRENDS Diversifying body treatment offerings can significantly impact a spa's bottom line. By offering body treatments, spa locations create an opportunity to increase revenue per client as clients try multiple services or upgrade to more premium options. Unique or trending treatments can also draw in new customers who might not have considered the spa location before. Body treatments often lend themselves well to product recommendations, boosting retail revenue. "Body treatments often contribute more to retail sales than massages do, as the services involve the use of other products with specific benefits, facilitating technicians' recommendations," Sarmiento says. This insight underscores the potential of body treatments to not only enhance the client experience but also boost a spa's bottom line. While specific financial data varies by location and market, many spas report that diversifying their body treatment menu can lead to an increase in overall revenue. Additionally, clients who receive body treatments may be more likely to book repeat visits. As the spa industry evolves, several emerging trends are shaping the future of body treatments. • Cryotherapy integration is gaining popularity for its potential to reduce inflammation and boost circulation. • Eco-conscious treatments with sustainable and environmentally friendly options are experiencing a growth in demand. • Microbiome-focused treatments address the skin's bacterial ecosystem for improved overall skin health. • Personalized treatments based on genetic testing are emerging, using DNA analysis to create truly customized body care regimens. • Sound therapy—incorporating sound baths or vibrational therapy into body treatments—is being used for enhanced relaxation. • Touchless body treatments using water jets, light therapy, or sound waves address an increase in hygiene awareness. • Virtual reality is being used in some spas to create immersive environments during treatments. Beyond those trends, the globalization of the spa industry has led to a rich tapestry of body treatments from cultures around the world. These treatments not only offer unique experiences for clients but also pay homage to traditional healing practices. • African rungu massage uses wooden batons in a rhythmic massage technique. • Ayurvedic treatments, originating from India, focus on balancing the body's doshas through specific massage techniques and herbal applications. (Learn more about Ayurveda on page 76.) • Japanese onsen-inspired treatments mimic the experience of hot spring bathing, often combined with exfoliation and massage. • Moroccan hammam rituals incorporate steam, black soap cleansing, and exfoliation with a Kessa glove. • Native American sage and cedar treatments use traditional herbs for purification and grounding. 56 ASCP Skin Deep Autumn 2024