Issue link: https://www.ascpskindeepdigital.com/i/1526870
Expand your menu safely with ASCP's Advanced Esthetics Insurance at ascpskincare.com/aei 55 help nourish and revitalize the skin. Hyaluronic acid, known for its intense hydrating properties, is moving beyond facial treatments into body care. Niacinamide, celebrated for improving skin texture and tone, is gaining popularity in body treatments. Plant-based oils like marula, baobab, and moringa are also in demand for their nourishing properties. "Another reason to seek out a body treatment is hydration, which is often derived from coconut oils, argan oils, or shea butter," Torres says. "The goal is to enrich and nourish the skin with essential fatty acids as well as antioxidants. These ingredients smooth, soften, and firm the skin, giving a soft, dewy glow." INTEGRATING INNOVATIVE TECHNOLOGIES Embracing new technologies can enhance traditional body treatments. For example, LED light therapy can be incorporated into wraps to boost collagen production, microcurrent can tone and firm the body, and ultrasonic devices can aid in deeper product penetration. At Flamingo Resort & Spa, Krohn has implemented innovative treatments that blend traditional techniques with modern science. "We recently partnered with SkinAuthority, a clean and conscious brand pioneering advanced skin health. Known for its innovative use of topical and internal vitamin D, SkinAuthority also excels in creating topical environmental protectors that enhance overall skin vitality." CREATING UNIQUE AND THEMED EXPERIENCES In addition to seasonal or special occasion themes and packages, don't overlook these simple service combinations that add to a client's unique experience: scalp treatments combining exfoliation, massage, and nourishing masks; hand and foot rituals offering intensive care beyond basic manicures and pedicures; and neck and décolletage treatments targeting signs of aging in these delicate areas. Torres shared an example from the Golden Nugget: "We have our signature sugar scrub, which is a curated experience for our guests. It begins with a customizable aromatherapy scent the guest selects for their scrub and hydrating balm." Torres also mentions her spa's soothing wrap and AromaRitual Sugar Glow, emphasizing the importance of hydration in these treatments. BENEFITS FOR THERAPISTS AND CLIENTS Norman Sarmiento, spa director at Four Seasons in Fort Lauderdale, Florida, says body treatments can also benefit practitioners. "Body treatments offer a break from the back-to-back routine of massages [and facials], allowing therapists to connect with customers on a different level and expand their skill set." For clients, these treatments provide holistic care addressing the entire body, customized solutions for various skin concerns, and unique, memorable experiences. Tara Zinn, founder and CEO of Omaha Massage and Healing Arts, offers her perspective on the benefits of body treatments for both therapists and clients. "Finding ways to diversify my team's practice has always been essential at my company for both professional satisfaction and physical well- being," Zinn says. "One modality that therapists and clients really enjoy is body wrap treatments." Zinn also notes the positive impact on the therapist's well-being. "My team often faces burnout due to the physical and energetic demands of their profession," Zinn says. "Incorporating body wrap treatments into their practice has been a helpful way to break up the monotony of traditional bodywork and provides the therapists with a refreshing change of pace." Like Sarmiento, Zinn says body wraps can be gentler on the therapist's body compared to traditional massages, reducing the risk of overuse injuries. Body treatments offer clients a holistic spa experience, Zinn says. "The combination of soothing ambiance, therapeutic touch, and the nourishing effect on the skin creates an enveloping experience that stays with the client long after the session has ended. We have found that this heightened sense of well-being leads to increased client satisfaction and loyalty."