Issue link: https://www.ascpskindeepdigital.com/i/1526870
96 ASCP Skin Deep Autumn 2024 BEHIND THE TREND Everything Showers Investigating the good and bad of this viral fad IF THERE'S ONE TRAIT in common with every client, it's that they enjoy participating in self-care. That's why they come to you to give them a fresh glow. But between appointments, maintaining that glow is up to them. Recently, social media has dubbed one act of at- home self-care the "everything shower." It's the type of shower that includes, well, everything. As opposed to a daily shower that might feature a quick body wash, shampoo, and conditioner, the everything shower involves deeper treatments for the whole body. In some viral videos, people describe spending well over two hours in search of the perfect everything shower. But are your clients' everything showers going well beyond what they need to do at home? We asked Brian Goodwin, esthetician and international trainer at Éminence Organic Skin Care, about what you can do to guide your clients in caring for their skin at home. THE GOOD Everything showers are a great way for clients to "integrate self-care and wellness practices into their routine from head to toe, and incorporate extra steps that take care of the health of the skin of the face and body, the hair, and the psyche," Goodwin says. Goodwin suggests your clients consider including these steps in their everything shower routines: 1. Pre-shower treatments—first facial cleanse, dry brushing, and aromatherapy 2. In-shower treatments—deep conditioning and treatments for the hair, exfoliating and masking for the face, and a body scrub or exfoliant 3. Post-shower treatments—facial oil and serum with gua sha or cryotherapy over the top before the rest of the skin care routine, body and hair serums, oils, and treatments, full-body lymphatic drainage, and gemstone comb massage throughout the hair THE BAD Showering is a wonderful self-care and hygiene practice for your clients, there's no doubt about that. However, Goodwin cautions against clients overtreating and overexfoliating or staying in the shower for too long and wasting water. "Many of our clients frequently take hot showers, and this, combined with many active ingredients in skin care, can cause sensitization and irritating reactions in the skin," he says. "Even for me as a spa professional, two hours seems unrealistic." Tell your clients to do what works for them, while keeping in mind that slowing down and enjoying each step of their routine is important. Around 30 minutes might be ample time to include a double facial cleanse, facial and body exfoliation, hair and face masks, and post-shower care. THE CONCLUSION Education is key. It's your job to guide your client toward products and practices tailored to their skin type. Goodwin suggests having them bring in the products they want to use during their everything showers. "This allows you as a professional to review the products' active ingredients and make the right recommendations for usage, or potentially caution against use of a product in an everything shower if it's too active," he says. Consider recommending in-spa packages or experiences that include more than just a facial, like a body scrub or wrap and scalp treatment. "Additional upgrades or boosters, such as eye treatments, facial peels, body wraps, or lymphatic drainage will also extend the care for the skin and body," Goodwin adds.