Issue link: https://www.ascpskindeepdigital.com/i/1514075
Get coverage for your equipment on- and off-site! More at ascpskincare.com/bpp 81 Questions to Ask When Naming (or Renaming) Your Brand Naming your brand is a big decision. If you're struggling to commit to the best option, consider asking yourself the following questions: • Does this name refl ect my business and/or the services I o er? • Does this name align with my values and personality? • Is this name easy to remember or spell? • Are there other businesses or professionals in the industry with similar names? • Would artifi cial intelligence (AI) software help me with idea generation? • Does this name feel unique? Does it feel generic? • Does this name have a di erent meaning or connotation I'm not considering? • Are there special characters that could a ect my online searchability? • Is this a brand name I can see myself aligning with in a year—or fi ve, or 15? Having a solid Having a solid goal in mind goal in mind will inform will inform the way you the way you approach your approach your branding and branding and make tough make tough decisions decisions much easier. much easier. Q Questions to Ask When Naming Q Questions to Ask When Naming Q was a mix of both. "I've gone through a personal and professional metamorphosis the past few years, and what was once a busy spa in L.A. became a virtual business creating content and tools for estheticians," she says. "Plus, the name 'Glow' was used so much—it was time to set myself apart from the crowd even more." Boone's biggest piece of advice is to remember that the rebranding process doesn't happen overnight. "The amount of time [it took] to update all my social media handles with new bios, names, images, and websites was more than I realized," she says. "[My team and I] took a lot of time and care, and we put thought into every aspect—from the logo, colors, and verbiage to the new packaging and products. We never rushed; not until I found Kasey Boone Skincare to be what I wanted to share with the world." While there are some risks—including some loss of brand recognition or confusion—having a plan in place, communicating clearly with your current audience and clientele, and making the transition gradual are pivotal steps you can take to ensure the rebrand is as seamless as possible. MAKE IT COUNT Your beauty business is a direct refl ection of who you are and what you hope to off er the world—take the time to brand yourself in a way that feels just right and full of potential for growth. The key here is not to force anything—if a naming brainstorm session isn't panning out, step away and come back later with fresh eyes. If you're not feeling inspired, reach out to people you trust to get some ideas fl owing. And most importantly, know that companies rebrand constantly; it's the nature of the beast when it comes to selling goods and services to an ever-changing audience. If you reach a point where you feel you need to realign your business to better refl ect you, your off erings, and who you serve, take it one step at a time and trust that whatever the new name of your business is, it will simply mark a new chapter of growth for your career.