Issue link: https://www.ascpskindeepdigital.com/i/1514075
Get coverage for your equipment on- and off-site! More at ascpskincare.com/bpp 75 dermis as an old mattress; we want to make it plump, even, and firm—like when it was new. Administering these treatments early facilitates the production of new collagen and elastin and keeps the skin in renewal mode. For those clients on weight-loss medications, we want them to start renewing their skin early, so when they start losing weight, the effects are not as dramatic. LAYER YOUR TREATMENTS I understand the need for prescribed protocols—most product lines have requirements for backbar use. I also know that by strictly adhering to these protocols, we're taking away the room for growth and creativity in treatments. For example, you could do a light skin peel per the instructions, then sculpt and penetrate the topicals with ultrasonic; perform a very superficial microneedle or nanoneedle over the lip lines, forehead lines, and crow's feet, and follow it with a pass of RF on the lower face. As long as you're following the universal rules of treatment (do not treat broken skin, consider autoimmune disorders, practice safe and Just as we want diversity in treatments to address different skin concerns, we want diversity in treatment menu pricing to have the ability to reach a broader market and consider long-term business growth. accurate use, etc.), layering treatments can be greatly rewarding to you and your clients. You're probably thinking, "What do I charge for this?" Consider your overhead costs and your cost of administering treatment. Have you built up your client to this experience? Do you administer all or part for the sake of your client's budget? These choices are unique to each client's experience and yours as the professional. DIVERSIFY YOUR MENU Using the data from your client assessments, think about your service menu. Do you need to adjust your menu, or is it working exactly the way it should be? Estheticians know that the same treatment doesn't work for everyone. Just as we want diversity in treatments to address different skin concerns, we want diversity in treatment menu pricing to have the ability to reach a broader market and consider long- term business growth. My clinics serve a variety of clients in our city, from the affluent to the middle class and from baby boomers to Gen Z. I have heard the proponents of "quality over quantity" when it comes to services, choosing a single $250 concierge treatment that covers most modalities. Not everyone can afford this service price or, even if they can, the rate isn't sustainable for the majority of clientele who come in every month. The starting price in my clinic for a one-hour facial with light glycolic, lactic, or salicylic peel is $75. It includes extractions and a shoulder, neck, hand, and arm massage. Teen facials with a light peel and extractions are $49 for 45 minutes. Many of my millennial clientele were once teens who received their acne treatments from me many years ago. While our $75–$129 price range serves most of our clients, services in the $160–$250 price range serve our more affluent clientele. The specialty services priced $300