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Increased
Beauty Spending
Forecast for 2024
The Harris Williams annual health and beauty report recently released
its predictions for beauty spending in 2024 after surveying 1,250 US
beauty enthusiasts, 38 percent of whom are ages 18–34. The report finds
that 95 percent of those surveyed intend to spend the same or more
money on beauty in 2024 compared to 2023, which is unsurprising
compared to a similar trend seen from 2022 to 2023.
Increased spending is being driven primarily by price increases
and a desire to maintain wellness and self-care routines, followed by a
desire to try something fun and new. Just over half of respondents plan
to spend more on daily skin care in 2024, while 58 percent plan to spend
more on male grooming. Large percentages of those surveyed expect to
spend more on beauty and wellness supplements, facial tools, sun care,
and hair treatment products.
The report also finds that purchases are being heavily driven by
product efficacy and functionality over "clean beauty" claims, and
product discovery is dominated by personal research and in-store or
online browsing.
Read more at harriswilliams.com.
All Eyes on You
The Sanitas Collagen +
Elastin Eye Cream addresses
signs of skin aging, dryness,
and redness around the
delicate eye area. The cream's
blend of vegan collagens,
elastin, peptides, and other
plant-based ingredients
firms up the under-eye and
reduces puffiness.
sanitas-skincare.com
THE SCOPE
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