Issue link: https://www.ascpskindeepdigital.com/i/968907
more way for your clients to explore what you have to offer. On average, a shopper looks at 7–9 sites before making a purchase. Shouldn't yours be one of them? The growth in retail sales from mobile devices is also skyrocketing. To stay competitive, you need to become app and ecommerce savvy and become an online retailer for at least your most popular products. EMBRACE THE BEAST The rollout of Amazon's Luxury Beauty, Salon & Spa, and Professional Skin Care sites have many skin care professionals and spas feeling neglected or ignored by their manufacturers. In truth, this move may actually help you. Beauty retail manufacturers and Amazon are working together through this new platform to stop deep discounting and one-off sales by eliminating third-party resellers. The minimum advertised prices on Amazon should be comparable to the prices you charge. You can capitalize on your professionalism by assuring your client that the product is not counterfeit or expired, and that you are easier to deal with in case of problems or a need to return the product. Remember, convenience rules—use this to gain your edge. In fact, manufacturers are trying to help you. Carol Wertz, director of sales for Athena Cosmetics (the manufacturer of the RevitaLash line), shares this insight: "RevitaLash Cosmetics is committed to controlling diversion wherever possible. Like many manufacturers, we found our products being sold on Amazon. We recently reached an agreement with Amazon to sell our products exclusively on their Amazon Luxury site, which will preserve our brand equity and reinforce our premium image." 15 20 % It is estimated that only of spas offer any retail products for sale online.