Issue link: https://www.ascpskindeepdigital.com/i/968907
56 may/june 2018 "Change is happening all around you," says Jennifer Thompson, former director of United States and Caribbean business development, for Jane Iredale. She urges skin care professionals to "remember what you are to your customers and create new opportunities for sales." When it comes to skin care products, the place to start is by capitalizing on what truly sets you apart from the online retailer—customer service and product knowledge. After all, you are a skin care expert. By adopting a proactive approach and taking decisive action, you can define your value to your current and future clients. ASSESS YOUR WEAKNESSES It is estimated that only 15–20 percent of spas offer any retail products for sale online. The number of skin care studios or solo estheticians who have implemented an online store may actually be lower than that. Nearly every spa or salon software program has a built-in ecommerce platform that offers the ability to have an online sales presence. To not use this valuable tool is a missed opportunity. View this shopping cart as just one By adopting a proactive approach and taking decisive action, you can define your value to your current and future clients.