Issue link: https://www.ascpskindeepdigital.com/i/968907
58 may/june 2018 not allow you to sell their products on your website or mobile app but will provide a direct link to the company website with a commission of sales being credited back to your business. The advantage here is that you do not have to carry additional inventory or ship items from online sales. Another approach is to develop private label products. Private label products in the past were viewed as being lower quality, were difficult to source, and required large minimum orders. This is not the case today, and private label—even with a limited selection of products—may be one way to set yourself apart from your competition. You probably already know your three top- selling skin care products. Start there! PRODUCT SELECTION One of the pitfalls in skin care product sales happens when too many locations in a close geographic area sell identical products. When considering a product line, investigate whether the manufacturer offers any type of territory exclusivity or distance limits on the number of accounts they will sell to in your area. Even a small geographic advantage can have a major impact on your retail sales. Natalie Hochstetler, owner of Beyond Bliss Nail Salon and Spa in Boerne, Texas, says that her salon exclusively uses Dermalogica skin care for both treatments and retail skin care products. The company has given them exclusivity for a four-mile radius from the spa. "Our retail sales are strong with many repeat customers who recognize the value of the brand and the quality of our services," Hochstetler says. Becoming more selective in your product mix can help you create a collection of effective and compelling retail products. You can actively research skin care product lines for back bar and retail that are not sold online to consumers. Some lines may