Issue link: https://www.ascpskindeepdigital.com/i/637956
www.ascpskincare.com 41 Takeaway: Holistic treatments that address the mind, body, and spirit are deeply satisfying to guests. Contemplate the ways all three aspects of treatment can be addressed in services to make a treatment a more well-rounded experience. The Spa at Sea Island in Sea Island, GA, unwinds guests through the senses to help them rediscover their true selves. Treatments are indulgent and encourage guests to clear their heads, whether it's an herbal retreat that includes a body polish, wrap, facial, or a meditative walk in the spa's labyrinth. Takeaway: Build relaxation into every treatment. Be sure that phones are put away, and engage all the senses to encourage your guest to leave it all at your door and emerge transformed. Value-added items like aromatherapy make a difference, just as music and lighting do to make or break the feel of an environment. The Spa at Rancho Valencia in Rancho Santa Fe, CA, is a haven, providing solitude and peace as it connects to its natural surroundings. The spa's exclusive, freshly crafted treatments stand alongside its regular collection of services and products. Takeaway: Step up your uniqueness. Review your products and be sure you're not offering the same lines as nearby competitors. Pull inspiration from your location and create themes that will work for your clientele. Reach For the Stars Spa Anjali at the Westin in Avon, CO, offers three distinct "journeys": Alps (highlighting aromatherapy, mud, honey, and heat), Himalayas (incorporating energy work and massage for healing), and Rocky Mountains (featuring stone therapy, heat, and healing mountain aromatherapy oils). Takeaway: Consider your area to create spa tracks based on your locale or treatments' actions (healing, relaxing, invigorating). Add a little something special to existing services to create different "tracks" or signature services in your spa. The Greenbrier Spa in White Sulphur Springs, WV, focuses on hydrotherapy and the use of mineral- based products indigenous to the area, as it has access to natural sulphur mineral springs. Takeaway: Think through your services to see if a water treatment can easily be paired with them as a service "intro." Investigate locally made or indigenous products in your area. Or, make your own with organic, raw ingredients your area is known for, like a citrus salt scrub if your business is in Florida or California. The Opal Spa at Samoset Resort in Rockport, ME, offers several signature services that pair nature with science while providing luxury and customized care. The overarching theme with its results-oriented services is total well-being.