40 march/april 2016
STEP 2: MAKE IT BETTER
Ask clients you trust what they'd like to see in
your treatment rooms. Ask your employees
to step out of the standard treatment box
and show them their ideas matter. Receive
a few services yourself and see where
things could be enhanced or added to.
Once you have your idea, make sure each
one of your staff members performs the
new twist exactly the same. This is how you
create your brand. While it's wonderful to
have capable staff and employees that clients
specifically request, you need quality control
to maintain consistency, and this requires
training. Ultimately, you want all staff
members to be requested. To make a service
better across the board, you must write it
down, explain it, give a hands-on workshop,
sample the work, and only implement the new
service or method after everyone is trained.
STEP 3: BRIDGE THE GAP
Between services, you want your presence
to be felt and for clients to think about you
even when they are away. To do this, educate
your client. Solve their skin care problems
and offer home care that can extend the life
of a treatment. Create a beauty prescription
