Issue link: https://www.ascpskindeepdigital.com/i/1542457
Expand your offerings safely with Advanced Esthetics Insurance at ascpskincare.com 51 3. Educate without overwhelming. Share the "why" behind your recommendations using plain language. 4. Confirm their understanding. Ask, "Does this sound like what you were hoping for?" Confi dence doesn't mean having every answer. If you're unsure, let them know: "Let me research that and get back to you." Clients appreciate honesty far more than guesswork. BRING IT ALL TOGETHER Confi dence in communication isn't about being fl awless—it's about showing up as your genuine self and striving to connect. Every interaction is a chance to build rapport, share value, and leave a lasting impression. Whether you're presenting in public or off ering personalized advice in the treatment room, your goal is always the same: connection, trust, and care. By practicing key habits and embracing each opportunity with intention, you'll continue to grow your confi dence, elevate your brand, and serve your clients in meaningful ways. Every interaction is a chance to build rapport, share value, and leave a lasting impression. Eff ective Presentation Techniques When you're in the middle of your speech, presentation, or conversation, your confi dence will shine through your body language. Try these tips: • Maintain eye contact, nod, and lean slightly forward to show engagement. • Mirror the audience's energy. This demonstrates attentiveness and care. • Smile genuinely. A warm, authentic smile goes a long way to make others feel comfortable. • Pause when needed, take a breath to highlight key points, and stay calm. SCENARIO 2: CONSULTATIONS IN THE TREATMENT ROOM Now, bring this confi dence into your treatment room. During a consultation, your goal is to listen carefully, educate, and guide your client toward solutions. Set the tone for trust. Confi dence here means listening deeply and communicating clearly, not overselling or rushing. Action Steps for Consultations 1. Start with an open-ended question. Try, "What would you like your skin to feel like after today's service?" 2. Mirror their concerns. Repeat what they say. For example, "You mentioned dryness around your cheeks. Let's focus on restoring moisture with this hydrating mask." Did You Know? Research suggests that only 7 percent of perception comes from words, while 38 percent is infl uenced by tone of voice and 55 percent by body language. 1 This means how you say something can matter more than what you say. Confi dence is visible in your posture, expressions, gestures, and energy. Note 1. A. Mehrabian and S. R. Ferris, "Inference of Attitudes from Nonverbal Communication in Two Channels,"Journal of Consulting and Clinical Psychology 31, no. 3 (1967): 248–52,doi.org/10.1037/ h0024648; A. Mehrabian and M. Wiener. "Decoding of Inconsistent Communications,"Journal of Personality and Social Psychology 6, no. 1 (1967): 109–14, doi.org/10.1037/h0024532. BEYOND TREATMENT