Issue link: https://www.ascpskindeepdigital.com/i/1542457
Expand your offerings safely with Advanced Esthetics Insurance at ascpskincare.com 49 FOR SMALL BUSINESS OWNERS and solo practitioners, confidence in communication is one of the most valuable skills you can develop. Whether you're speaking at a community event, leading a workshop, or connecting one-on-one with a client, the way you communicate shapes the experience. Confident communication doesn't just share your message; it also builds trust, strengthens relationships, and elevates your reputation. At its core, confident communication is about building genuine connections. These connections turn everyday transactions into meaningful relationships. If public speaking or networking isn't your strength, don't worry, confidence is a skill that can be learned and practiced. Start by thinking of yourself as an influencer. But this isn't about becoming internet- famous. It's about how your presence impacts others. True influence flows both ways, and authenticity strengthens that influence. SCENARIO 1: PUBLIC SPEAKING AND COMMUNITY ENGAGEMENT Imagine you're invited to speak at a wellness fair, teach a skin care class, or represent your spa at a local chamber meeting. Your goal isn't only to inform. You're also there to inspire and connect. Structure for Confidence When you follow a structured format, there's no room for self-doubt. Introduce yourself and your business. This establishes trust and positions you as a credible, approachable expert. For example, say, "Hi, I'm [your name], a licensed esthetician and founder of [spa name], where we specialize in [your niche]. We help our clients achieve glowing, healthy skin using treatments tailored to their needs." Then, set your intention: Clearly state why you're there. You might say, "Today, I want to share three simple ways you can strengthen your skin barrier at home." Next, deliver the heart of your presentation: the education. This is where your knowledge shines. In this part, share stories, not just facts. Use relatable examples, like client success stories (with permission) or your own learning moments. Engage your audience and create participation by asking questions like, "Who here has struggled with sensitivity after exfoliating?" Finally, end with an invitation. Offer a tangible takeaway. Say something like, "See me after for a free skin analysis card." Rehearsal Strategies Exceptional presenters combine preparation, passion, and presence. Try these tips: • Rehearse out loud; it smooths transitions and reduces filler words. • Record a video of yourself practicing and review your posture, pacing, and tone. • Visualize success. Imagine your audience nodding and smiling before you begin. PEXELS Confidence in Communication Shine in the treatment room and beyond by Margaret Lora and Jaclyne Roe BEYOND TREATMENT