Issue link: https://www.ascpskindeepdigital.com/i/1526870
Expand your menu safely with ASCP's Advanced Esthetics Insurance at ascpskincare.com/aei 45 3 4 5 8 9 10 6 7 Send a Message. Send an email or text with a link to leave a review as part of your regular marketing. It would be a great idea to make a habit of doing this. You can even incorporate the request with seasonal messaging or alongside promotions. Add Variety. Get both written and video testimonials from your clients. It will show prospective clients that your reviews are legitimate and from real people, not internet bots. Video testimonials also make for great Instagram Reels. Get Tagged. Speaking of Instagram, ask your clients to make a post on social media about you, their results, or any retail products you recommended them and to tag you. If you get their permission, you can repost it on your account! Incentivize. It's completely OK to incentivize reviews. You can do a drawing for a gift card or free service to encourage clients to leave reviews more often. Simplify. Make it easy to leave a review by printing a QR code at the front desk that links directly to your review page—many clients will probably already have their phone within reach. Always Respond. When a client leaves a review, log on as your business and respond to feedback. Keep responses precise and professional and be sure to thank them for taking the time to review your business. If the review is negative, off er a way to remedy the situation. Market Your Reviews. Include your favorite reviews in your marketing material, on social media, your website, print material, and email marketing. Tip: Feature a diff erent snapshot of a positive review at the bottom of each email you send out. Listen. Read your reviews often and use them as feedback on how to improve your customer service and product off erings. 10 WAYS Special Off er for ASCP Members Crystal's free "6-Figure Beauty Business Mini-Course" is a resource designed to help you achieve nancial success in your career. This mini-course provides practical strategies and insight into building a six- gure income. Watch it now at bit.ly/ beauty _business_course. Reviews help your business jump off a search-results page full of suggested establishments, many of which might look like yours or provide similar services.