ASCP Skin Deep

AUTUMN 2024

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Expand your menu safely with ASCP's Advanced Esthetics Insurance at ascpskincare.com/aei 43 1 2 10 Ways to Ask for and Use Reviews Let your clients spread the word for you by Crystal Ngozi Ochemba 10 WAYS THE BEAUTY AND SPA INDUSTRY is very competitive, making it hard to stand out from the crowd of similar local businesses. Online reviews have become a powerful way for businesses to not only attract new clients but to gain trust in both current and potential clientele. Reviews help your business jump off a search- results page full of suggested establishments, many of which might look like yours or provide similar services. Reviews also help you and your practice gain credibility so you can improve your rankings on those search- results pages. Following are 10 strategies to eff ectively use reviews to grow your business. Just Ask. Before your client leaves their appointment, ask them to leave a review of their experience. Send them a link via text or hand them your business card to make it easier. Involve Staff . If you have staff members, have them also ask their clients. Suggest they ask their clients to use the name of their practitioner in their reviews. This helps show future clients that everyone at your establishment is capable of providing great customer service and results.

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