Issue link: https://www.ascpskindeepdigital.com/i/1526870
Expand your menu safely with ASCP's Advanced Esthetics Insurance at ascpskincare.com/aei 23 THE SCOPE Vitamin A Just Got an Upgrade Mr. Lulu Skincare is revealing a new generation of vitamin A. The Retinal Azelaic Powder Serum combines retinaldehyde with azelaic acid to combat wrinkles, hyperpigmentation, and breakouts. The serum targets dark spots, uneven skin tone, clogged pores, sun-damaged skin, and many other skin concerns with a formula that's preservative-free, cruelty-free, and fragrance-free. Clients can expect results after just two months of consistent use. mrlulu.store As the perception of men's skin care continues to evolve and the practice becomes more normalized (especially because of social media), the projected growth of the industry is high. According to Euromonitor International's "Voice of the Consumer: 2023 Beauty Survey," the compound annual growth rate for US men's skin care will reach 3 percent from 2023 to 2028, surpassing the rate for overall men's grooming. For retail sales, skin care is still steadily growing in relation to overall men's grooming, rising each year and narrowing the gap between it and other, larger subsets, such as shaving and hair care. The report also highlights the relationship between digital media and increased interest in men's skin care, attributing the impact on recent product purchases to social media—particularly, influencers and other personalities/ celebrities on large platforms like TikTok. In fact, from 2019 to 2023, the percentage of respondents who claimed social media endorsement affected their skin care purchases climbed from around 4 percent to 12 percent. Moreover, findings from the report indicate that, in addition to the growth of men's skin care, consumers are becoming more interested in specialized product functions and higher-quality ingredients. Euromonitor International predicts a pivot in men's grooming brands to expand offerings that address men's skin care concerns across generations. It would be safe to assume brands will also rise to meet the evolving needs of consumers in the men's skin care space by improving the quality of product offerings. For the full report, visit bit.ly/euromonitor_consumer_survey. The Outlook for Men's Skin Care