Issue link: https://www.ascpskindeepdigital.com/i/1517908
ASCP SkinPro got a glow-up! Check out new app content at ascpskincare.com/skinpro 45 services, packages, or gift cards, or to make a certain amount in retail sales. If you'd like to foster better relationships, your goals could include inviting special clients and getting a certain amount of people to show up, or to have a specific number of meaningful conversations. No matter what your goal is for hosting an event, make sure it is easy to measure so you can evaluate and adjust for future events. ATTITUDE OF GRATITUDE It's no secret that clients love to feel important and valued. Events are a great way to make your clients feel special because they give you a chance to connect with them in a social setting outside the treatment room. There are many touch points to make an event impactful for clients—from the moment they receive an invitation to the last goodbye, you can charm their socks off and show clients your appreciation with a little planning. Small party favors, limited-time offers, and a great atmosphere go a long way. BEYOND TREATMENT You should have a clear goal in mind when planning an event, because if you don't, you're wasting time, effort, and money. This gives you the opportunity to get to know clients better, build relationships, and boost sales. One of the toughest parts of hosting an event is estimating who will come—it's standard to assume that 30–40 percent of your full list will show up. Asking clients to RSVP is critical to event planning and gives clients a sense of formality, which will increase the likelihood of attendance. You can use online RSVP services like Evite or Punchbowl to invite your guests and manage your list. Most services also allow you to send out updates and reminder emails. SAVVY SPENDING You don't have to spend a fortune to have a spectacular event; in fact, you should try to be conscientious of your spending when possible—while still making your event memorable—so your profit margins are higher. When hosting an event, you'll want to anticipate costs for any necessary expenses including decorations, marketing, and refreshments. You can also look to other local businesses to coordinate a trade of services or discounted goods by allowing them to advertise at your event. Florists may be willing to help you with flower arrangements if you display business cards next to them, and a caterer may be willing to offer a discounted charcuterie spread if you post their information on the food table. Thinking strategically about how you can work with and support other businesses in your area can not only lead to savvy spending, but it can also build a network of small-business relationships that boosts your local economy. GOAL GETTER Once you have identified the reason for your event, the next step is to establish goals. You should have a clear goal in mind when planning an event, because if you don't, you're wasting time, effort, and money. If increasing profits is the main goal, you could set smaller, more specific goals to sell a certain number of