ASCP Skin Deep


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ASCP SkinPro got a glow-up! Check out new app content at 49 1 2 3 4 5 10 Ways to Increase Your Average Ticket by Crystal Ochemba 10 WAYS AS ESTHETICIANS, OUR JOB is to help others feel and look like their best selves. It can be challenging to sell retail because you don't want to feel pushy or "salesy." Let's be clear: You never want to push or sell anything a client doesn't need. However, it is important to ensure that your sales numbers and revenue are up to par for the sake of your business. Whether you're a solo practitioner or work for someone else, you have sales numbers and expectations to meet. So, the challenge becomes how to intersect your passion with sales expectations. Here are 10 ways to feel good about what you're selling, while also increasing your average ticket sales. Provide Packages. Packaging services is a great way to save the client money, ensure their loyalty, and secure your income in the future. If you sell your client a package of six services, this means you have six engagement opportunities with them. Make the package appealing to your client by emphasizing its value. Try Cross-Selling. Cross-selling is a technique used to sell additional products to an already booked service. To implement cross-selling in your practice, think of items that add value to the services and products your clients are already receiving. For example, if a client comes in for a facial and an eye treatment, offer to sell them an eye mask to take home to maintain their results. Upsell Your Services. Upselling is when you increase your average ticket by encouraging a client to upgrade their service. Ways to implement this technique include asking a client if they want to add another treatment to their current service or if they want to lengthen their 60-minute treatment to 90 minutes. Offer Flexible Payment Options. Selling larger packages and more expensive services can sometimes be difficult if a client is on a tight budget or not looking to spend a large amount of money at one time. However, offering flexible payment options such as payment plans can help a client make their purchase more affordable and encourages a loyal customer base. Create Urgency. Creating urgency is a technique used in selling to motivate clients to make a purchase sooner rather than later. You want to make sure you're still being empathetic in the way you're creating urgency, so instead of offering sales to get rid of backstock, tap into the excitement of holidays or special occasions.

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