Issue link: https://www.ascpskindeepdigital.com/i/1481047
64 ASCP Skin Deep Autumn 2022 source for cosmetics. Aluminum also has the best chance of being recycled, since, according to the recycling company Junk King, the single-most recycled consumer product in the US is the aluminum can. 11 Glass is another sustainable packaging option for beauty products. Glass is made of sand, limestone, and soda ash, which are limited resources but are also plentiful. Glass is easy to recycle, and manufacturers like to use recycled glass since it uses less energy than making new glass. However, it's important to note that many recycling companies won't accept broken glass. Bamboo is best for disposable packaging, and it can be used as external packaging to wrap glass or acrylic. Bamboo is a highly renewable resource that is harvested without pesticides or insecticides. It's also lightweight, so shipping costs are cheaper. Other sustainable products that can replace plastic include cornstarch, seaweed, beeswax, and mushroom roots. Cornstarch is recyclable, biodegradable, and nontoxic. Seaweed, which is used primarily in the food industry, is becoming a popular packaging resource in the cosmetics industry. Beeswax makes a great barrier for cosmetics, as it has antibacterial properties. And mushroom roots (mycelium) can be used as an alternative to plastic foams used in protective packaging—and they're home- compostable in 45 days. Refillable packaging is another great idea. Refillables reduce environmental impact and can be used as a way to build client loyalty. MARKETING FOR SUSTAINABILITY Marketing sustainable products to clients may come with a bit of resistance, so education for marketers is important. Following are a few examples of new marketing buzzwords you might come across.