Issue link: https://www.ascpskindeepdigital.com/i/810147
56 may/june 2017 I've followed the changing technologies throughout the years, testing just about every new modality that has been introduced. I can remember back when you were considered high-tech if your steamer had aromatherapy! Things have definitely changed over the years, and now we can truly offer our clients cutting- edge, results-oriented treatments. Another thing I know for sure after 29 years is that doing 90-minute relaxing facials isn't going to fill your piggy bank, and it isn't going to keep clients loyal to you. It's also not easy on your body. Think long term when deciding the type of treatments you want to offer. When a client gets up from a relaxing facial, they may say, "Thanks so much, I feel wonderful," and perhaps book another appointment. But—no offense—they probably aren't shouting your praises from the rooftop. Clients aren't usually too excited to spread the word about basic treatments. But when you offer your clients treatments using high-tech equipment that achieves immediate results, they don't have to tell their friends. Their friends see those results and inquire about them. Now you have loyal, lifetime clients and instant referrals. Let's chat about some of the high-tech treatment modalities for common skin issues. MICRODERMABRASION This exfoliating technology has been around for a long time. I purchased my first machine in 1990 and it looked like a big ol' ice cream cart. I had to wheel it in and out of my treatment room, it seemed to be clogged more often than not, and it left crystals everywhere. Plus, it cost $12,000! The next generation of machines was much smaller, much more user-friendly, and a little easier on the pocketbook.