Issue link: https://www.ascpskindeepdigital.com/i/787884
66 march/april 2017 10 9 8 7 6 5 3 2 1 1. Create an information card. Use the information about the product's ingredients to explain the problem each ingredient solves (take care with claims of efficacy; i.e., know the FDA regulations). 2. Introduce the product. Every time you use the product during a treatment, tell the client, "This is my new, custom product I just added to my business." 3. Cross promote. When a client is having any service, always show them the new product and let them sample it. 4. Get feedback. Follow up with a phone call to ask the client how the product worked for them. 5. Use counter signs and merchandising displays. Be tasteful and use high-end imagery and counter displays for elegant presentation. Exude sophistication. 6. Contact your manufacturer. Manufacturers want you to succeed because that means you'll stay a customer. See what support items they can throw your way. 7. Use beautiful photos. You can use your own (if they are high quality) or use manufacturer photos. A picture should tell a story and be in line with what you are about. 8. Follow trends and promote your own. Take a look at major manufacturers' sites and see what is being used and talked about. 9. Look at other businesses. Sometimes the best ideas come from outside the skin care industry, like the food industry and department stores. 10. Educate your clients. If you teach clients about skin and what can work well with their skin type, they will consider you an expert—and your product expert-made. 10 Ways to Sell Your Private-Label Product