Issue link: https://www.ascpskindeepdigital.com/i/787884
www.ascpskincare.com 67 cosmetic chemists helped you bring this product to market to meet your clients' needs. Just don't say you private labeled it. It's yours, and you lovingly "created" it to benefit your clients. All this is true, even if the private-label product is a tool created to make you more money. You're serving a need. Create shelf-talkers on your new product. Allow clients to sample your new product during treatments and tell your customers how excited you are about the new addition. Of course, use social media to promote the product and tell customers about it. Use merchandising techniques like the department stores to emphasize the availability of your new product during the season. STEP 5: GET SUPPORT Many private-label manufacturers will offer workshops and collateral material to help promote your new product. Check in with your manufacturer seasonally and see if they have new marketing ideas. Some offer trendy, sophisticated photos for shelf-talkers, as well as ingredient cards, nifty display cases, and classes on how to make it all work for greater revenues. STEP 6: PROTECT YOURSELF One caveat. When you sell a private-label product, you—not the private-label manufacturer—may be legally responsible for anything that happens to your client's skin, because it's your name on the bottle (even though you didn't formulate it) and you are applying the product. Know the stability and shelf life of every private-label product you sell. Also, be aware of any interactions that may become problematic for clients and cause a potential skin problem. Ask the manufacturer about any insurance protections their company can afford you if something should happen to a client's skin. It's also a good idea to make a phone call to your insurance carrier and/ or Associated Skin Care Professionals to find out about your coverage with private-label products. You also need to pay attention to what can and can't be said, according to the FDA, on the cosmetic's label in terms of product claims. This includes anything you say online and in print like on your shelf-talkers and other materials. Private-label products offer you credibility with your already- loyal following and allow you to solve a unique problem. With a little effort, you can maximize profits by banking on your own name. Private-label products offer you credibility with your already-loyal following and allow you to solve a unique problem for your clientele. While marketing your newest product may take a little time and effort, the trouble will be worth your while when you see your brand begin to sell itself. What greater a reminder of your expertise than your name on a bottle of something your client uses every day?