Ultimately, it comes down to the target
We all know the importance of presenting a professional image. But who defines "professional"? It varies widely according to the setting, personalities, and cultures involved. What is appropriate in one spa may be highly unprofessional in another.
audience. Before deciding on a dress code, a spa owner or independent esthetician needs to know the desired clientele. If the complete look and atmosphere of the spa—including the esthetician's personal appearance—do not match a client's own preferences and expectations, that client may not be comfortable enough to return. Difficult decisions must be made
concerning all aspects of a spa professional's appearance. Clothing, hair, jewelry, makeup, tattoos, and even nonvisual aspects such as perfume must all be considered from the viewpoint of the client.
Uniforms Most spas with multiple employees require some sort of uniform, whether that means a complete, specially designed outfit, or just a harmonious look achieved by setting a dress code. Phoenix Salon and Spa in Mt. Laurel, New Jersey, has tried both methods. Staff previously did not wear a traditional
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