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58 november/december 2016 Colors, Emotions, and Meaning As you select your colors, remember they have meaning and evoke emotions Black: Associated with elegance, formality, mystery, power, and strength. Black can add depth and a sense of grounding when combined with other colors. Blue: The color of the sky and the sea. Associated with tranquility and calmness. Symbolizes sincerity, trust, wisdom, and truth. Brown: The color of the earth. Associated with dependability, friendliness, genuineness, and simplicity. Gold: Associated with success, money, and wealth; it can evoke comfort and quality. Gray/Silver: Has similar connotations to black, evoking dignity, wisdom, and responsibility. Can also mean clean, precise, and modern. Green: The color of nature. Symbolizes fertility, freshness, growth, harmony, and safety. It's a restful color that suggests endurance and stability. Navy: Tends to feel masculine. Associated with expertise, stability, and tradition. Orange: Combines the energy of red and happiness of yellow. Associated with attraction, creativity, enthusiasm, health, joy, and stimulation. Considered a sporty color and is used in a lot of athletics. Purple: A unique color that combines the stability of blue and energy of red. Associated with royalty, purple symbolizes dignity, luxury, power, and wealth. Red: An emotionally intense color. Associated with danger, energy, passion, power, and strength. It's highly visible, enhances metabolism, and increases breathing and heart rate. Yellow: The color of sunshine, yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Associated with happiness, intellect, joy, and vibrancy.