Issue link: https://www.ascpskindeepdigital.com/i/734484
www.ascpskincare.com 57 tone and emotion you want to convey. Determine what emotions you want to evoke. For example, if you want to evoke a feeling of adventure and rebellion, your brand's color palette will likely be bold with stark contrasting colors, like orange and black—think Harley Davidson. However, if you want to induce a feeling of peace and love, a pastel color board can express what you imagine. WHO ARE THEY? You may think your business should appeal to everyone, but "everyone" is much too broad. "Everyone" is an unreachable demographic. If you don't identify your ideal clients, your messaging and services will be scattered and may end up not targeting anyone. Once you define your target market, your next step is to determine what is meaningful to them. You may think you know what they would like, but do you really? Consider what that perfect client is attracted to. Are they young creative types? If so, try using something that stands for innovation, like red or yellow. Are they in their retirement years and looking for trust? You may want to steer It's important to remember you'll use these colors to create an experience for your clients whether you are developing content for social media, designing your storefront, defining your clients' experience, or producing marketing materials. Here are some things to keep in mind when selecting and using color in your business. WHO DO YOU WANT TO BE? Your colors make a strong statement about your brand's promise and your company's personality. To get started, ask yourself what your business really stands for. Decide what To get started, ask yourself what your business really stands for. Decide what tone and emotion you want to convey.