Issue link: https://www.ascpskindeepdigital.com/i/618738
www.ascpskincare.com 41 Get On-Trend With all the high-tech discounts your ASCP membership provides, you have no excuse to be behind the times! CellCharge: Accept credit cards on your smartphone anytime and anywhere. No setup, monthly, or cancellation fees, and no contract. Members also receive a free app and card reader. Constant Contact: Let your clients know what's new with this affordable email marketing program. Members receive 20 percent off with six-month prepayment; 25 percent off with one-year prepayment. Full Slate: This online scheduling service can be added to your website, emails, electronic ads, and social networks. Members receive up to 40 percent off the monthly fee. Genbook: This versatile online scheduling solution is great for small, service-based businesses. Members will enjoy a 30-day free trial and a 25 percent lifetime discount. Mindbody: Built specifically for independent practitioners, Mindbody tracks revenue and trends, manages appointments and payments, and runs customized marketing promotions. Learn more about these and all of the partner discounts available to you by logging in to www.ascpskincare.com; click "Business Tools," then "Member Discounts." PURITY IN PRODUCTS Product labels will continue to make health- conscious claims because of the ongoing chemical backlash among consumers. Look for new labeling to contain language such as "no GMO ingredients," "gluten-free," "allergy- tested," and "no certified synthetic dyes," as well as statements declaring company social responsibility, such as "no animal testing," "fair trade," and "ethical trade." Botanicals and therapeutic powder sup- plements for health and weight control (e.g., veggies, berries, herbs) will become mainstream, as will organic and naturally therapeutic products. NO MORE PAPER Many businesses have gone paperless, and so will we. Paper and printing services are expensive. Digital menus and product lists are immediately changeable and can be posted, emailed, or texted. While paper is gone, videos and visuals in marketing are becoming more important than any other marketing media.